GRANDFATHER HOMES - HOMEPAGE ANIMATION | REBRAND
Grandfather is a Charlotte-based 15-year-old custom homebuilding and development firm that aims to challenge conventional views of residential architecture by designing homes that transcend traditional form, space, and flow. They specialize in creating properties for those who desire to live beyond the ordinary and are looking to move into the $5-9 million market. The owner, Matt, tasked the team with creating a rebrand that showcases their unique style. To achieve this, a sketch video was created for the home page with new branding, which effectively demonstrates Grandfather's architecture style from concept to execution. This animation helps potential clients understand the firm's approach to design and construction, and how it sets them apart from other homebuilders in the market.
Creative Director - David Oakley
Strategy - Jim Mountjoy
Art Director - Savannah Jackson, William Alan Harris
Copy Writer - Mary Gross
Video Editor - William Alan Harris
UI - Sydney Oakley