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UNIQLO: BASICS

Through the creation of a collaboration with a fake designer Louis Cassib, Uniqlo will draw attention to the timelessly fashionable white T.  Mocking the high fashion world with a plain design. Uniqlo provides the worlds basics.

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Gold Award, District 7

1. CASE STUDY

2. MOCK INTERVIEW

3. PRE-DROP SOCIAL

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4. THE COLLECTION DROP 

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5. INTRO TO BASICS CAMPAIGN

6. FURTHER CAMPAIGN DELIVERABLES

CREDITS

Art Direction: William Alan Harris, Charlie Yuille

Copywriting: Adia Chaney, Charlie Yuille, William Alan Harris

Videographer: William Alan Harris

Editor: William Alan Harris

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