DESTIN-FORT WALTON BEACH
Creative Director - David Oakley
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Art Director - Laura Beebe, William Alan Harris
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Copy Writer - Mary Gross
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Video Editor - William Alan Harris
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Elevator Artwork - Clemens Habicht
The campaign for Destin-Fort Walton Beach started with the fact that 56% of children spend less time outdoors than maximum security prison inmates. The goal was to get kids back outside where they belong. The campaign features various outdoor art experiences for visitors in the residential areas coming back or leaving to the beach. There is elevator art experience in Destin, Florida, crosswalk art, and video edits showcasing beach access points in Destin to drive families towards adventure. The website DestinFWB.com provided customizations based on kids' ages, cost, and time. These campaigns aimed to create unique and meaningful experiences for families and promote outdoor activities for children.
ELEVATOR EXPERIENCE
By incorporating this unique art experience into residential area elevators, the campaign sought to inspire families to step outside, explore the breathtaking surroundings, and create lasting memories together. It aimed to ignite a sense of adventure and curiosity, enticing both residents and visitors to embrace the wealth of outdoor activities available in Destin-Fort Walton Beach.
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Elevator Artwork - Clemens Habicht
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Concept - William Alan Harris
CROSS WALK ART
By transforming ordinary crosswalks into immersive art experiences, the campaign fostered a sense of excitement and curiosity, enticing families to embark on snorkeling adventures and discover the vibrant marine life that thrives in Destin-Fort Walton Beach.
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Graphic Design - William Alan Harris
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