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The L-A-Z-Boys' recliner is iconic. Using the lever as a trigger this campaign aims to remind people that this is no regular chair into something which transports you into a different reality.

L-A-Z-BOY: LAZY REALITY

1. PRINT

2. SOCIAL

4. INTERACTIVE/OOH

5. L-A-Z-BOY RECLINER KEY CHAIN

CREDITS

Art Direction: William Alan Harris, Charlie Yuille

Copywriting: Julian Apatow, Charlie Yuille, William Alan Harris

Illustration: Leanne Renne

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